Top Trends Impacting Home Security in 2020
Top trends impacting the connected home security market
have been pushed forward with tech start-ups and do-it-yourself home security options. They have expanded the choices available to consumers who want to secure their homes. Meaning, it’s not surprising the global residential security market is expected to reach $44.8 billion by 2023.
People want to feel safe in their homes, and they want to know their homes are secure while they’re away. This desire, combined with the growth of the Internet of Things (IoT) and increasing awareness about how the latest technology can be used for home security, is supercharging the growth of the home security market overall.
Smart Home Security on the Rise
A survey by PC Mag indicates that 34% of consumers rely on smart home security devices to keep their homes safe, but it wasn’t always this way.
Just ten years ago, smart home technology was difficult to understand, complicated to install, and expensive. Change became evident in 2009, when home security providers embraced the opportunity to introduce smart home technology to their customers.
By the years 2010 through 2012, 55 to 70 percent of smart home automation devices were purchased alongside home security systems. Today, according to a 2019 study from Fixr, smart security systems are the smart home devices people are most familiar with (68%) and most likely to own (53%), and over half of new homeowners include smart home devices in their design plans.
Home security and smart home technology are slowly taking on a merging affect, not only because security providers started introducing them early on, but also because the devices work well together to protect homes. Because of this connection, expect smart home technology to play a major role with home security and industry trends.
7 Security Trends to Watch in 2020
1. Cyber-Security and Privacy of Smart Homes Top Priority
In its “2019 State of the Industry” survey, Security Business magazine asked industry leaders what they saw as the most disruptive technologies. For the third year in row, cyber-security stood out at the top.
When investing in technology for the home, consumers want to know that it’s secure and will not compromise their safety.
These concerns about privacy prevented 23% of homeowners from installing smart technology in their home.
Experts believe that securing the technology itself will be a main focus in 2020, followed by best practices to more fully solidify the personal privacy of customers.
2. More Intuitive Tech Options Will Emerge.
The value of smart home security technology is lost when it’s too complicated to be useful, or maybe worse, incorrectly installed and rendered ineffective.
The 2016 U.S. Houzz Smart Home Trends Study reported that homeowners considered understanding their options and finding the right products the biggest challenges to adopting a smarter home.
The development of more intuitive products is an industry-wide security trend.
In its “2019 State of the Security Industry” survey, Security Business magazine asks industry leaders what they see as the most disruptive technologies.
While cyber-security, cloud/hosted services, and the Internet of Things came out on top for the second year in a row, the technology with the biggest rise was artificial intelligence.
In a Security Business poll, 67% of security integrator’s said they were “confident enough in AI, deep learning, and other intelligent video analytics solutions to offer them to all customers.”
3. More interest in a healthy (and green) home.
We’re going to see more overlap between the security industry and the connected health market and independent living market.
The number of Americans age 65 and over is expected to double, according to Parks Associates, so what follows is an increased demand for smart home devices and security solutions aimed at helping seniors and their caretakers.
It is believed that the focus on health will be holistic, extending beyond the health of the body to overall health of the home and environment.
4. Integration will be a given.
Smart home devices and security technology don’t always play nicely together. Or, they sometimes require different mobile apps to manage.
As the smart home security industry evolves, our experts believe integration will be one of the key security trends for growth and success.
Smart security products that talk to each other give homeowners the best value for their money, and user-friendly systems will make smart homes more desirable and affordable.
5. Video security gets even bigger (and better).
If you told someone 10 years ago that you had video cameras both inside and outside your home, in your car, and in your pocket, and even a wearable one on your wrist – they might have given you strange look.
Now, not having immediate access to an amazing camera 24/7 is what’s strange. The security industry is no different, and experts predict this trend will only increase.
Video cameras are not only found everywhere now days, the features of are surprisingly amazing.
What security cameras can do now may already be far beyond what your average person uses or even knows about.
More and more, customers will be demanding features that allow them to cut quickly through the noise of everyday life and focus on the information they care about.
Video Analytics is the perfect example.
6. Quality remains king for smart home security systems.
As artificial intelligence (AI) develops and technology becomes smaller and increasingly mobile, the implications for smart home security seem infinite.
Regardless of any technological changes that enter the industry, quality control, and professional monitoring will continue to be an important part of true security systems.
7. The Smart Hub of You
A lot of focus in the security industry is placed on making your home the center of your life. Our experts predict this is evolving, and going forward, the goal won’t be just a smarter home, but a smarter you.
Top 4 Emerging Trends drive Global Home Security Market
Global market research company, Technavio, has come out with a report providing an analysis on the most important trends impacting the global connected home security market through 2020.
An emerging trend was defined as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
1. High growth potential of home cloud solutions
According to Technavio, home cloud solutions consist of three types of digital data: content (video, music and pictures), productivity (email, documents and contacts) and sensors (data collected through smart meters, e-Health devices and other smart home devices).
Increasing the amount of data, primarily video, is creating a strong demand for remote storage and access.
“Home cloud solution companies provide a vast array of offers such as interactivity, service personalization, and multi-screen usage,” Rakesh Kumar Panda, a lead analyst from Technavio’s M2M and connected devices research team, said in a statement.
“For instance, Hulu Plus and Spotify deliver multi-screen services, whereas Boxee integrates various locally stored and online content that helps users share their preferences and content with friends by integrating their social network information.”
2. Remote arming of the smart home alarm system
Home security systems do not function effectively unless they are armed. There are systems available now that offer all-in-one home security featuring smart arming that allows users to set their system remotely through an app.
App allow users to check if anyone is at home and sets the alarm when it detects the home is vacant. It also provides notifications to inform the law enforcement by text, phone call and email, should it detect suspicious behavior.
Most will use Z-Wave compatible and Wi-Fi-enabled cameras to monitor a residence by panoramic video and sound detection.
3. Integration of pocket drones with personal security features
Pocket-sized drones fly at an altitude of 20 feet and can capture vital identification information of an assailant.
Their control devices have a built-in biometric scanning system to prevent an assailant from operating or stealing the device.
Their recharge system can be deployed in less than 20 seconds. Pocket-sized drones can be controlled using radio controllers or through Android phones with a USB port.
4. Adoption of cloud-based technologies
Smart home security systems are based on the centralized control of the home gateway where the intelligence has shifted onto cloud networks.
Cloud-based services decrease the complexity of software issues in the devices and diminish the interoperability of devices in a simpler way.
Most residential users are rapidly adopting cloud-based residential security solutions that are user-friendly, self-monitoring and can be operated from remote location.
“Cloud-based services are also used to store images captured by surveillance systems that can be used on demand. It ensures low cost of ownership and on-demand scalability without any additional cost for homeowners,” Rakesh stated.
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